MAISON The Spring Summer 2019 campaign
In its spring-summer 2019 advertising campaign, the House of Givenchy reflects a sense of daring elegance through mystery and individuality. Produced under the supervision of Givenchy Artistic Director Clare Waight Keller and shot & directed by Steven Meisel, the “I Am Your Mirror” campaign blends seemingly approachable stances with an aura of star power and an undercurrent of fetishism.
Iconic imagery from the Nineties informs a pure Givenchy vision in a sharp, sensual series starring individualistic, androgynous characters set against a stark white backdrop. Often, fetishistic elements play elegantly surrealistic supporting roles.