THE NEW GIVENCHY APP
Givenchy opened a women’s mobile and tablet e-shop with the Fall/Winter 2013 collection.
This occasion marks an innovation: the first time ever for a luxury brand to use “m-commerce” in launching an online store.
The App is available in English, French, German and Chinese. The iPhone and iPad App can be downloaded from the Apple’s appstore. Givenchy customers will discover the unique shopping experience with worldwide deliveries, including same-day delivery in London and NYC.
The men’s app will open late November with the Spring/Summer 2014 collection.
For this global online experience, Riccardo Tisci opted for a creative direction emphasizing clean graphics and architectural lines together with a very visual and instinctive access. The App is in line with Givenchy multilayered digital approach.