THE NEW GIVENCHY MEN'S APP
Givenchy opened its men’s mobile and tablet e-store application. The new app will feature the Spring/Summer 2014 collection.
This launch completes the shopping experience started in September 2013 with the women’s app. All women’s and men’s collections are now available on line.
It is important to note that Givenchy is the first luxury brand to launch its e-store starting with a mobile app.
The App is available in English. The iPhone and iPad App can be downloaded from the Apple’s appstore. Givenchy customers will discover the unique shopping experience with worldwide deliveries, including same-day delivery in London and NYC.
For this global online experience, Riccardo Tisci opted for a creative direction emphasizing clean graphics and architectural lines together with a very visual and instinctive access. The App is in line with Givenchy multilayered digital approach.