MAISON SPRING SUMMER 2021 CAMPAIGN BY MATTHEW M. WILLIAMS
In his first global advertising campaign, the Creative Director reveals his vision with help from an all-star lineup of likeminded artists.
“To me, fashion expresses a point of view where formality and informality, construction and comfort co-exist. My ethos is about the luxury of infusing clothes with your own personality, not being worn by them,” said Matthew M. Williams. “In each of these portraits, a strong character wears a look that reflects who they are: they’re the ones who bring the clothes to life.”
Matthew M. Williams called on close friends in his tight-knit community of artists. Kendall Jenner, Bella Hadid, Playboi Carti and the supermodels Anok Yai and Liam Powers were each invited to put their own stamp on key pieces, the better to highlight the importance of cultivating a powerful personal style.