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MAISON Matthew M. Williams’ first campaign
The House of Givenchy is pleased to present the first advertising campaign by its new Creative Director, Matthew M. Williams.
In a series of images shot by the photographer Nick Knight, a longtime friend and collaborator, the designer lifts the veil on his aesthetic for Givenchy, revealing key hardware symbols that he will bring to the fore in collections for both women and men.
For digital platforms, Williams oversaw a video, also shot by Knight, featuring custom vocals by another of his close friends, the rapper and songwriter Playboi Carti. Behind the scenes, the “work in progress” currently underway at Givenchy takes shape as images of the new House symbols cascade from a high-res printer and Carti riffs on right versus wrong pronunciations of the House’s name.