MAISON FALL WINTER 2021 BY MATTHEW M. WILLIAMS
This season, Creative Director Matthew M. Williams continues to stake out fresh territory for Givenchy women and men. In his introduction campaign for the House, emerging photographer Thibaut Grevet offers a self-assured vision of beauty in all its diversity. Building on Williams’ first season's campaign by Nick Knight, still-lifes recall the vintage, product-centric magazine advertisements of the Nineties.
Shot in a cinematic, chiaroscuro mood, key looks, leather accessories and jewelry appear laced in mystery: whether shown full-length or in closeup, the images convey the House’s modern new outlook through an insightful recasting of House emblems, contrasts of volume and texture, and statement-making hardware.
Monumental proportions are steeped in elegance both lavish and austere, heightening the sense of personal expression and lived reality. Staged in a dramatic black setting, the futuristic glamour of the Fall-Winter 2021 runway resurges. From the dark emerges a striking cast from the Givenchy runway that distills the essence of the season’s silhouettes — the sensuality of shearling, softly enveloping puffers, a strong shoulder, sculptural knitwear — and makes each piece their own.